Today we discuss Twitter’s new performance analytics, an overview on ways to nurture customer relationships through mobile tactics, and some really cool ways to make sure your time sensitive content is optimized. This is a lot to cover, but I think together we can do this.
Tweet Performance Analytics
Twitter’s new performance analytics tool has already become an instant hit with advertisers. Now you can nail down all kinds of applicable metrics, such as past tweet tendencies, distribution and mention info, follows, unfollows, and much more, all in one place. You can also get some pretty detailed demographic information on your followers.
We discuss this new feature, and what it can do for your business.
You can access these metrics by LOGGING IN HERE.
Mobile Marketing Tactics for Current Customers
Recently there has been a big upswing in companies using mobile marketing to new and prospective customers, but its very important to not alienate your current customers. We discuss six ways to stay in contact with your current customers, and to get them buying more.
- Text Reminders
- Polls and Surveys
- Contests
- Push Notifications
- Social Integration
- Loyalty Programs
We also discuss how push notifications can be very touchy, and must be done with great care. CLICK HERE to learn more about how to use push notifications the right way.
How to Optimize Time Sensitive Content On Your Site
While many tactics are the same whether you are trying to optimize evergreen content or time sensitive content, there are definitely some best practices to abide by when the content needs to be optimized sooner rather than later. We discuss:
- The Need to be Quick
- The Need to Continue Optimizing
- Importance of Anticipating Future Optimization needs
- Knowing When and Where to Focus
This is something that there can never be enough ideas for. So if you have any other ways you think we can better optimize content that needs to move up the ranks ASAP, please chime in below!
I think we are getting better every episode, and I hope you feel the same! If you enjoyed this episode, I ask that you do me a huge favor and leave us an itunes review. You can do it easily by going to internetmarketingqt.com/itunes. I work hard to earn your five star rating, so if you give me one I would be forever grateful!
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The post IMQT003: Tweet Performance Analytics, Mobile Marketing Tactics, and Optimizing Time Sensitive Content appeared first on Internet Marketing Quick Tips.
